Search engine optimization, or SEO, is a powerful tool in the hands of savvy digital marketers. A well-coordinated SEO strategy can help your content rank higher on search engine results pages (SERPs) and increase engagement with your content. Crawlers, which are bots search engines use to check your site, can also access more of your content, which often translates into higher search result rankings.
Whether you are using on-page or off-page SEO, your goal should be to target the first page of SERPs to enjoy higher traffic and audience interaction. Understanding SERP variation and how to leverage it for improved SEO results can improve your site’s visibility and promote revenue generation. Here are five ways to maximize your SEO results.
Optimize Site Loading Speeds
Site speed is an important factor for search engine rankings and, ultimately, SEO performance. As you can imagine, snail-paced sites can increase bounce rates, and Google penalizes pages if it sees visitors leave them as soon as they land on them. Here are things you can do to improve your site’s loading speed:
- Migrate to a better host.
- Compress your site’s images.
- Delete bloat on your site, including heavy plug-ins and add-ons.
- Reduce the size of your webpage files.
Lower Bounce Rate
Reducing bounce rates on your site can boost your SEO performance. This step is important, because pages that have high bounce rates can quickly lose ranking in search engine results pages. Improve dwell time on your site by:
- Embedding videos in your pages.
- Writing relevant content.
- Using catchy visuals.
- Improving the overall user experience.
- Making your site mobile responsive.
Create Relevant Content
Image via Flickr by apkmart000
To maximize your SEO results, you need to create content relevant to your users. When you create audience-relevant content that provides in-depth answers to users’ questions, you will likely see your organic traffic increase as more people visit your site. You can optimize your content to rank faster by:
- Adding a meta description that includes the main keyword in your content.
- Getting as many featured snippets as possible.
- Answering several questions people are asking on search engines in one piece of content.
Use Content Syndication
Content syndication is a powerful tool for reaching a wider audience and increasing your SEO rankings. Syndicating content involves publishing on platforms other than your own website. You can perform free and paid content syndication through several platforms designed to optimize the results of your efforts for improved SEO performance. A well-implemented content syndication strategy can increase your visibility, improve SEO results, and contribute to revenue generation.
Target New Keywords
Targeting highly competitive keywords can boost your SEO rankings, but it can also take a long time and even lead to failure if you don’t implement it effectively. One way to increase ranking is to target new keywords. Relatively new keywords are easier to rank because they have less competition, especially if you can create content that comprehensively answers all the questions around that keyword. If you have the budget, paid advertisements can help you make fast gains when combined with traditional SEO strategies.
SEO can take a long time to deliver results, but by following these steps to optimize your strategy’s performance, you can get the best out of your SEO efforts.