How to Make Your Marketing More Personal


Marketing is vital for all businesses, but how that marketing is done and how successful it is will be entirely down to your choices as a business owner, so it’s crucial to understand what is required. One of the most important elements of business marketing right now is personalization. If a potential customer feels they are being spoken to directly, they will be much more inclined to buy whatever it is you’re advertising.  Not only that, but they will also be more likely to stay loyal to you, buying from you more than once, sharing your information, and giving you a good review. 

It’s clearly important to make your marketing more personal, but how can you do it? Read on to find out. 

Text Message 

Just a few years ago, and certainly no more than a decade ago, a person’s phone was just that – a phone. They might have it with them when they go out, but it would really only be for emergencies. There weren’t so many apps, social media wasn’t so prevalent, and digital cameras took much better photos than a phone ever could.

Today this has changed dramatically, and people tend to have a personal relationship with their cells; their entire lives are stored on there, from photos of loved ones to dating apps to work emails and more. They take that phone with them everywhere, and it’s likely to be the first thing they look at when they wake up, often before they even get out of bed. 

Therefore, once you have permission to send text messages to this personal device, you are more likely to be looked upon warmly. It’s why political SMS is so popular with candidates; they want to be seen as real people, and it’s a technique that works. A text feels like a one-to-one conversation, even when it isn’t. 

Create Content That Speaks to the Customer 

When you run a marketing campaign, one of the most important elements is working out who your target market is. This will involve plenty of market research, and you’ll need to know as much as possible about the people who are most likely to buy your products. This will include age, gender, location, what they do for a living, whether they have children, if they are homeowners, what their hobbies are, and more. 

Once you have that information, you can create content that will speak directly to your target market. By tapping into what they like, what their frustrations are, how they buy things, and what they want, it will seem as though you are talking directly to those you want to sell to, and that goes a long way in sales. 

Social Media 

There isn’t a platform that is more personal than social media. This is where people share their innermost thoughts and post photos of their loved ones and rant about or praise businesses they have bought from, and so on. 

Therefore, if you can position your business on social media and respond to comments and questions, post regularly, and even take part in discussions within certain groups, you can show that you are real. Being real, that is, showing the human side of your business, is all part of the personalization experience. People don’t want to buy from big corporate machines or – to some extent, at least – AI, but they will buy from individuals. Make your social media posts individual and engaging, and you should find you make sales.


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