What’s stopping you from doing video marketing – the most common misconceptions


It is probably already clear to the sparrows on the branch that without digital marketing today it is almost impossible to successfully run any business, that is, to become a visible and recognizable brand.

Yes, visible and recognizable. And that means that you practically already enter people’s consciousness. That when they see your logo or hear your name, they can visualize in their head who you are, what you are, and what you do. That when they have a problem or a doubt, and in connection with the sphere of your business, they turn to you. Because they remembered you. Because you instill confidence and security. Because your brand is synonymous with a solution.

Start with yourself. How would you most easily remember a brand?

In recent research, analysis, and surveys, video stands out as an ideal way to do this and as a tool that has quickly taken a serious place in marketing.

A video is a tool that marketers are beginning to swear by, to be precise, as many as 93% of them claim that it was a video that helped increase their brand awareness. This is followed by the following data – 88% of people say they’d like to see more videos from brands in 2022. The same percentage of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

So it’s not just about brand awareness, it’s about sales and ROI.

But then why not everyone has started using video marketing in their business?

What’s stopping them?

Let’s break down the most common misconceptions about video together, get rid of the fear, and sail into the waters of video marketing.

1. It’s expensive and I don’t have time

These are by far the most common roadblocks when it comes to video marketing. But the solutions are very simple and easy and above all cheap! Time and money is probably the most precious thing in your business and you won’t waste them like that. Well, there is no need for a video. The development of a large number of platforms and no-code software contributed to the fact that now you can have “little assistants” in the form of applications that will create hundreds and even thousands of videos for you. No code means that there is no need to have the knowledge of a programmer and to look for experts, but that these applications can be used by anyone. It is very important to understand that a quality video for marketing purposes can be recorded with a phone today, and then with the help of applications such as Plainly, you use the template as a foundation, while the platform itself will change the other sequences as you wish, so, you will get a personalized video solution, and you will get as many videos as you want. For example, the text or image, or graphics are changed… There are free platforms at your disposal, and those that are not, have a free trial period, after which the money you would allocate for it does not have to be large either.

2. I don’t know who and how to turn to

An important item who are you making a video for anyway? A video that you make without a clear idea and focus, that does not have a specific target group to address, will probably not do well and will have no effect. Therefore, determining the target group is the first step. How will you do it? The best is, of course, data collection based on filling out forms on your website, signing up for your newsletter, followers and those who react to your posts, then of course clients with whom you have already cooperated, i.e. your existing database, then data collection through email campaigns, etc.

3. I don’t have an idea for a video

Further, I know whom to turn to, but what should I say? It would be good if you have the option to be more relaxed and humorous. It is sure to be remembered, but of course, if it is appropriate to the theme. Also, be practical, people like to see how-to videos, to show them how the products work, and how to use them, so they will most easily decide to buy them if they have as few unknowns as possible. Then satisfied clients can be the best advertisement. Live through their experience through video. If there’s an option, go into their home and film them using your product to get your products into the homes of new customers. It’s also a great idea to open the doors of your premises to them, show them what materials you use, and what production looks like. Interview with the company director. So let your imagination run wild…

4. How do I know when it is best to advertise and where

The research shows the following: The top channels for sharing or hosting marketing videos are social media (76%), blog or website (55%), email (44%), and Vimeo (31%). When marketing a video, it is important in what form it goes. Customize video channels, for example: play a 15-second teaser on the Instagram story, post the entire video on the feed, and on Facebook a blog in which the video will be incorporated… Also, it is important to choose the time when the video will be published, which again depends on your target group. When do they most often respond to your posts and how, what is the best time of day for that?

5. How will I know what its effects are?

Keep statistics. Follow the reactions. Posting the video does not end the story, it just begins. Track everything from the first likes to the effects the video had on sales. All these data can be your guides for the future, not only when it comes to video but marketing and sales in general.

And for the end,

79% of non-video marketers say they expect to start using video as a marketing tool in 2022 (10% more than last year.)

More than 99% of people who use video for marketing say they’ll continue using video in 2021.

So what are you waiting for?


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