programmatic-revenue-grows-by-33-to-e167bn-ads.txt-sees-high-publisher-adoption-iab-europe
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the launch of its annual ‘Attitudes to Programmatic Advertising’ report, alongside its programmatic market-sizing research.  Now in its fifth year, the report is the most comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of…
monocles-tyler-brule-on-what-it-takes-to-build-a-global-publishing-brand
Having launched both Wallpaper* and Monocle, Tyler Brûlé is widely considered one of the most influential media innovators of his generation. Since its inception, the Monocle brand has grown into a unique global media entity that successfully combines print, web, retail and broadcast components. You’ve diversified the Monocle brand in a number of ways, including…
if-publishers-crumble-everything-crumbles-privacy-publishing-and-rebuilding-ad-tech
Over the last few years, the advertising and publishing industries have been on a crusade to reinvent ad tech, spurred by everything from breaks in the value chain, changing publisher priorities, the availability of new tech solutions, international legislation and more. There’s a sense that ad tech is transitioning to a more mature form; one…
turning-fake-news-against-itself-ai-tool-can-detect-disinformation-with-92-accuracy
Fake news is already a massive problem worldwide and with continuing improvements in content generation tools powered by artificial intelligence we are not far from the era of neural fake news i.e., fake news generated by AI. That would make it an even more formidable challenge for publishers.  Currently, bots are being used to spread…
opinion-why-more-publishers-should-incorporate-dynamic-paywalls-to-improve-personalisation-and-loyalty
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who were browsing in incognito mode. However, a consequence of closing this loophole meant that many publishers suddenly found their paywalls unlocked; WNIP estimates that as many as 33% of paywalls…
whats-the-only-news-app-young-people-use-daily-reddit.
News apps are few and far between on the smartphones of people under the age of 35, according to a recent study by the Reuters Institute. Reuters tracked the digital footprint of twenty people between the ages of 18 and 35 in New York and London. Every participant had a Mail app, a search engine like Chrome, and…
on-starting-a-reading-revolution-by-big-issue-founder-lord-bird
This week, Big Issue founder Lord John Bird talks to us about his new magazine venture Chapter Catcher, its mission to spark a reading revolution, and how it was inspired by Brexit. He also explains why we should support bookshops and libraries, and why there is an urgent need for deeper and broader reading. In…
ads-for-good-inside-positive-news-brands-of-inspiration
Positive News are the “pioneers of constructive journalism,” with a website and magazine dedicated to telling the stories of progress, possibility and solutions in an increasingly chaotic world. It is a co-operative owned by readers and journalists worldwide, with more than 1,500 people investing in the publication through their 2015 #OwnTheMedia crowdfunding campaign.  As you’d…
the-publisher-podcast-awards-open-for-entries
The Publisher Podcast Awards, run by the team behind Media Voices, are now open for entries from publishers with podcasts. The awards are designed to celebrate the podcasting success of publishers and media organisations, whether they’ve been in the podcasting space a while or have just launched their first one. Categories range from best entertainment…
qampa-workbooks-cloud-based-crm-and-marketing-automation-platform
Founded in 2007, Workbooks is headquartered in the UK and delivers cloud-based CRM and business applications to growing and mid-market organisations, including publishers. Its technology platform can be found across 30 different countries globally and is available in five languages. WNIP caught up with John Cheney, Workbooks’ CEO, to find out more about how their…