No matter what size your business is, your website must be working for you. Often, it’s the face of your business that potential customers can access 24/7, so you need to ensure that it is ready to represent you. Read on for 6 ways to improve your website.
Review Your Content
The first thing you can do is review the content that’s on your website. Look for any content that does not represent your brand or could be hindering the performance of the overall site. For example, are you using poor-quality stock images that could be replaced? Is the text on your site relevant and well written? If not, review this information and ensure you’re putting your best foot forward.
Add Calls-to-Action
A call-to-action is what transforms those reading your website content into customers and clients. So, not only would it be advantageous to have a call to action on each page, but it’s also worthwhile to consider what your call to action should be. Do you want people to sign up for a mailing list, or make a purchase?
Optimize for Mobile
These days, most users will view your website on a mobile or tablet device. Due to this, you need to ensure your website is properly optimized for mobile users. It should function and load just as well as it would on a desktop. If it doesn’t, you will end up turning off a large portion of your potential audience.
Hire a Professional
Building a strong online presence is so important, so if it’s not your strong suit and you struggle to understand the ins and outs of web design, don’t be afraid to hire a professional. Especially as a small business owner, it can feel like you need to wear all the hats, but you don’t. A web-based system built specifically for your business costs less than you might think. Check out bluelinemedia.co.uk for bespoke web design and development that will help you get your message across, in a professional and web-friendly way.
Keep Testing
Once you’ve made all the above changes and have a website you love, it can easily feel like it’s a job well done. Unfortunately, that’s not the case. There’s always room for improvement and as your company grows and evolves, your website needs to keep up. Things you can consistently look to improve are your conversion rates, time spent on a page, and how many pages are viewed per session. Remember that nothing on your site is permanent, so try alternative options. You can test out simple changes to see if they make a difference by closely monitoring the website’s interactions. Trial and error will help you find what works.
Taking the time to implement these changes can bring dramatic improvements to your website’s performance, the experience of your users, and your conversion rates. So, don’t be afraid to invest in your online presence to ensure your brand is represented in the way you want it to be.
You should also ensure that your social media accounts, such as Instagram and Facebook, are in keeping with the style and design of your website. This ensures you have brand consistency, no matter where a potential customer finds you online.
Creating Website Traffic through Google Search
And as a last point, another factor that increases the ranking of your website is having traffic and getting clicks in Google search! But why is this effective and how can we implement it as a gray hat technique on our website?
Google tries to show the best results to its users’ searches, and to determine which websites are among the best results, the user’s reaction to the website they visit is the most important for Google.
If the user chooses a website among the search results shown by Google, enters it and visits its various sections, Google finds the website capable of answering the user’s search well and therefore it records a positive score for the website.
Now suppose that many people Google your keyword or phrase, click on your site link in the Google search results, enter your site, visit its various sections, or click on the links and buttons on the page. Obviously, if this behavior is repeated by many users, it shows that your site is popular with users (in those keywords) and has a good authority.
In this case, a lot of positive points will be given to your site and Google will assign a higher rank to your website.
If we want to do this manually, it is very difficult, because you have to change your IP address and the profile of the system you are searching with in order to be identified as a new and unique user. Therefore, you need a tool that can change this task for you automatically. One of the tools that automatically performs the process of simulating search and clicking is the v-User SEO Booster bot package, which includes several bots with many practical features.
For more information or to check this tool, you can search its name on Google and read about it on the v-User website.
