This week, Kate Slesinger, the Publishing Director of luxury Condé Nast titles Vanity Fair and Tatler talks to us about what’s behind a rise in print circulation. She also discusses how both brands are kept fresh and up-to-date, managing commercial partnerships, what they do to reach their wealthy audience online, and how the role of Publishing…
How Buzzfeed is solving native advertising’s scale problem, Tatler doubles digital revenues, and more… Buzzfeed’s hybrid approach hits the mark Native advertising was never going to be a magic bullet for publishers. Because each ad is custom created, it’s difficult to scale because any growth in the client base means hiring more creatives. This dilemma…
Tiktok, the short video app, has over half a billion active users worldwide, with two-thirds of them being under 30. Additionally, 60% of its US users are between 16 and 24. It became the most downloaded app in Apple’s App Store and hit one billion downloads on all mobile platforms, early in 2019. Engagement levels…
You’re a journalist or a social media manager or a comms business lead or a media distribution analyst or a media startup. Or whatever — but you have a point of view. Maybe you read what’s roiling out there in the whirlpool that is contemporary media. You might have that gift of curatorial oversight to…
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data. Instead of creating another “Ultimate Guide” or “Top Ten Best Practices for xxxx,” consider stealing…
From independent beginnings in France in 2006, LeKiosk has evolved into an information streaming platform that now delivers more than 1,600 magazines, from over 450 publishers, for readers to enjoy whenever they want and on the device of their choice. With new developments in the offing, and as Apple News + muscles its way into…
What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of Oregon Professor, Damian Radcliffe. From ecommerce to affiliate partnerships, programmatic to native ads, paywalls to micropayments, exhibitions to cruises, this free report aims to spark new ideas as well as…
British high society and culture magazine Tatler has undergone some dramatic changes over the past year, driven by changes in the leadership team. With the wealthiest readership of all Conde Nast’s publications, the ‘toff bible’ has a unique set of challenges to maintain growth, and ensure they’re reaching the right audience online. The changes have…
Time well spent. Less is more. Slow but steady wins the race. Digital wellness. Slow down, wise up. Can these catchy taglines also work in the ad-driven world of digital media, where ‘being first’ still remains a top priority for many publishers? Despite the odds, a number of emerging ‘slow journalism’ startups are on a…
In this edition, Bibblio CEO Mads Holmen takes up position opposite Yoga International’s Chief Technology Officer, John Daskovsky. Trusted as the “authentic voice of yoga” since 1991, US-based Yoga International now provides a diverse array of exclusive multimedia content for yoga, meditation, and mindful living to over 300,000 members. John tells Mads of the importance…
