When advertisers are looking to optimize their bids for AdWords, they often have a goal in mind. For example, some may be focused on generating more clicks while others might want to generate more conversions. However, there is also a third option: the advertiser could choose to focus on improving the cost per conversion (CPC) by bidding lower and lowering the maximum cost-per-click (CPC). In this blog post we will explore which of these options is best suited for an advertiser who wants to increase direct response marketing goals.
First, let’s explore what direct response marketing is. Direct responses are defined as a specific action from the customer that involves either making an online purchase or filling out a form to download something. In this case, we will be focusing on conversions for leads and sales. As such, it makes sense to use cost-per-acquisition (CPA) goals instead of click rates because they give advertisers more control over their bids while also giving them greater insight into how much each sale costs them in terms of clicks needed.
There are three bidding strategies available: Maximize Clicks; Optimize Conversions; Improve Cost Per Acquisition (or CPC). Of these choices, which one should you select if your goal is to generate more leads and sales?
Maximize Clicks: if your goal is to generate more leads or conversions, Maximize Clicks won’t do a very good job of meeting those goals. Optimizing for clicks can be an expensive option as it requires advertisers to bid higher in order to get their ads shown on the top positions. In this case, bids are set by competitors so you don’t have any control over how much they cost each time someone visits your site compared with other bidding strategies that give marketers greater control over their bids (e.g., Cost-Per Acquisition [CPA] campaigns). If you find yourself competing against other adverts vying for position one then expect these rates to escalate quickly since there is no limit imposed on how much advertisers are willing to pay for top positions.
This is the last sentence of this content. The next section will not be a continuation; it’ll be an overview paragraph about bidding options in Google Adwords, and what they do best: maximizing clicks or optimizing for conversion rates (i.e., cost per acquisition). If you find yourself competing against other adverts vying for position one then expect these rates to escalate quickly since there is no limit imposed on how much advertisers are willing to pay for top positions.”
Maximize Clicks if your goal is to generate more leads or conversions
Optimize For Conversions OR Cost Per Acquisition Campaigns if you’re focused on direct response marketing goals that have conversion as their primary metric.
“Bidding Options in Google Adwords – Overview”
You’ve probably already guessed that the main difference between these two options is what they do best: maximizing clicks versus optimizing for conversion rates (i.e., cost per acquisition). If you find yourself competing against other adverts vying for position one then expect these rates to escalate quickly since there’s no limit imposed on how much advertisers are willing to pay for top positions.”The next section will not be a continuation; it’ll be an overview paragraph about bidding options in Google Adwords, and what they do best: maximizing clicks or optimizing for conversion rates (i.e., cost per acquisition).”
To continue reading this post please click here! Interested in learning more about Google Adwords bidding options?
What are the two main differences between these different types of bids in Google Ads: Maximizing clicks or optimizing for conversion rates (i.e., cost per acquisition)?
Maximizing clicks is like buying a table at an auction where someone else sets the price; it’s simply too difficult to know what you’re going to pay until after the fact, and if you bid high early on but don’t win anything then that can be expensive.”The next section will not be a continuation; it’ll be an overview paragraph about bidding options in Google Adwords, and what they do best: maximizing clicks or optimizing for conversion rates (i.e., cost per acquisition).”\\ To continue reading:
What are the two main differences between these different types of bids in Google Ads: Maximizing clicks or optimizing for conversion rates (i.e., cost per acquisition)?
Conclusion paragraph:
The conclusion of this blog post is that the advertiser could choose to focus on improving the cost per conversion (CPC) by bidding lower and lowering the maximum cost-per-click (CPC). In some cases, an advertiser might be focusing more on clicks. However, in many cases it’s best to bid low for conversions as a direct response marketing goal. For example, if you want people who have already expressed interest in your product or service then converting them at a higher rate into sales can result in much better ROI over time than just getting new customers without having any business history with you yet. If you are interested in learning more about how we help advertisers improve their bids for AdWords so they get
