Many people are using their mobile devices to search for products, read reviews, and make purchases. In fact, it is estimated that by 2020 there will be a $1 trillion market for e-commerce on smartphones alone. If you’re an advertiser looking to get your business noticed in this space then why not pay attention to driving traffic to physical stores? Here are five reasons why advertisers should care about driving physical store traffic.
The Top 5 Reasons Why Mobile Advertisers Care About Driving Physical Store Traffic
Mobile users are more likely to buy a product in person when they have been researching it on their phone. They also prefer buying offline products that can’t be ordered as easily online, like furniture or clothes for children.
You’re able to target your ads geographically – an important consideration if you want people who are just passing by your storefronts to stop and browse through them. You’ll reach customers nearby, so why not take advantage?
When consumers see the physical store location of where an ad is placed within search results alongside other digital competitors then there’s a higher chance of conversion than if your business was only seen online. This means your marketing dollars will go farther towards driving traffic into stores with these types of campaigns.
why do mobile advertisers care about driving physical store traffic?
A great way to reach your customers is by advertising in the places they already are. Consumers use their smartphones with contextual awareness, meaning that it’s a natural extension of what they’re doing on their device in that moment. It can be more cost effective and produce better results than digital marketing alone because you’ll get greater visibility for your ads right when people need them most: while standing outside or walking around inside a retail location – why do mobile advertisers care about driving physical store traffic?
Mobile Marketing Campaigns + Physical Stores = Successful Advertising Strategy
Mobile advertisers care about driving physical store traffic because it’s increasingly difficult to get customers from mobile searches and online ads.
It takes a lot of money to do that, which is why so many companies are turning their attention toward in-store advertising with the hope of tapping into more consumer insights.
There are five reasons why:
smartphones have been cited as one reason why people don’t come back or spend less time in stores;
most consumers prefer seeing an item on display before buying it (good for retailers);
shoppers often make impulse purchases while shopping at brick-and-mortar locations they wouldn’t otherwise visit;
when browsing online, shoppers tend to buy products that aren’t available in their country;
lastly, shoppers are often on-the-go and physical stores provide a way to physically interact with products.
One reason why mobile advertisers care about driving physical store traffic has been cited as smartphone usage: people spend less time in stores because they prefer showing items that catch their eye online while shopping rather than browsing brick-and-mortar locations (good for retailers). Other reasons why it’s increasingly difficult to get customers from mobile searches and online ads include how most consumers prefer seeing an item on display before buying it at a location they wouldn’t otherwise visit; when browsing online, shoppers tend to buy products not available in their own countries (no matter the price); lastly, many shoppers browse on mobile devices but buy on laptops or desktops.
In order for mobile advertisers to capture a share of the market, they will need to understand why it’s difficult nowadays to get consumers from these channels and how they can work around that challenge by driving physical store traffic.
why do mobile advertisers care about driving physical store traffic?
One reason why mobile advertisers care about driving physical store traffic has been cited as smartphone usage: people spend less time in stores because they prefer showing items that catch their eye online while shopping rather than browsing brick-and-mortar locations (good for retailers). Other reasons why it’s increasingly difficult to get customers from mobile searches and online ads include how most consumers prefer seeing an item on display before buying it at…
Blog post conclusion:
Physical stores are becoming increasingly important in the digital age. If you’re an advertiser looking to get your business noticed, then why not pay attention to driving traffic to physical stores? As we’ve seen from our research, people still want the experience of shopping at a store and interacting with products before they make decisions about what to buy. Here’s five reasons why advertisers should care about driving foot traffic into their physical store locations. ____
